Pam Scott

Pam Scott is the founder of The Curious Company, a consultancy that specializes in design thinking and social impact.12 With over 30 years of experience, she has worked as a strategist, researcher, designer, facilitator, advisor, and board member for both corporations and NGOs.3

Professional Background

Pam Scott founded The Curious Company in 2000 to help organizations better understand their customers as people.1 Initially, the company collaborated with major brands like Nike, Levi's, and MINI Cooper to design products, services, marketing, and experiences. Over the past decade, The Curious Company has shifted its focus entirely to social impact design.1

Expertise and Approach

As a design thinker, Pam Scott employs various skills and methodologies in her work:

• Human-Centered Design: The company's approach is rooted in listening and understanding people's needs.2
• Cultural Anthropology: This helps in gaining deeper insights into customer behavior and societal trends.
• Behavioral Science: Applied to develop solutions that encourage beneficial behaviors.

The Curious Company

Under Pam Scott's leadership, The Curious Company has the following characteristics:

• Founded: 20002
• Location: San Francisco Bay Area, California2
• Size: 2-10 employees2
• Focus: Social change and tackling big challenges2

Personal Interests

Beyond her professional work, Pam Scott is also:

• An organic farmer by vocation4
• A farm correspondent, combining her interests in design and agriculture4

Pam Scott's work through The Curious Company aims to create innovative solutions for social challenges, leveraging design thinking to make a positive impact on society.5