Pam Bartlett

Pam Bartlett is a highly accomplished channel partner executive with a proven track record of building successful partnership programs that exceed revenue goals and KPIs.

During her tenure as the VP of Channels at PR Newswire-Cision, Pam was instrumental in establishing a thriving channel partner program from scratch, setting up program policies, partner qualification criteria, onboarding processes, revenue sharing models, and compliance standards.

Pam's strategic leadership led to the maximization of revenue from the direct sales channel while effectively managing channel conflicts between strategic partners and internal teams.

She successfully built and managed a multi-million dollar channel partner program that represented approximately 20% of the company's US press release volume, resulting in the acquisition of over 10,000 net new customers through channel partners.

Pam Bartlett secured partnerships with over 100 influential organizations like Inc.com, Entrepreneur Media, NAWBO, and American City Business Journals to promote PR Newswire’s 'Small Business PR Toolkit'.

Her role included managing a team of 7 individuals, including 5 solution engineers, who consistently exceeded revenue targets and played a crucial role in selling key services such as the Cision Communications Cloud.

Additionally, she oversaw the trade show services division at Virtual Press Office (www.vporoom.com) during her tenure.

Pam Bartlett's specialties include business development, building partner channels, alliance development, consultative sales, reseller and integration partnerships, new product development, subject matter expert and solution engineer team management, project management, Salesforce expertise, SaaS knowledge, and certification in Miller Heiman programs.

Her educational background comprises a focus on Business Administration with a Marketing specialization and a minor in Communications Studies from California State University-Sacramento.

Previously, Pam held notable positions like ISV Principal Partner Account Manager and Senior ISV Partner Account Manager at Salesforce, Vice President of Channels at Cision, Director of Small and Medium Enterprise Program at PR Newswire, and Manager of Strategic Channels at PR Newswire.