Nora Schmitz

Nora Schmitz is a prominent figure in the field of audience measurement and media development, currently serving as the Head of Audience Measurement and Media Development at Ipsos srl. With over 20 years of experience in media research, she has developed a strong specialization in audience measurement and large-scale surveys related to media consumption.

Professional Background

• Current Position: Head of Audience Measurement and Media Development at Ipsos srl.
• Previous Roles: She has also held positions such as Deputy Head of Connect Ipsos Italia and Service Line Head for Audience Measurement at Ipsos.1

Contributions and Expertise

Nora Schmitz is known for her contributions to various industry discussions and presentations, including award-winning presentations on media measurement. She has been involved in projects like the Ipsos Digital Audio Survey, which focuses on listening habits and trends in audio consumption.32

Public Engagement

She frequently participates in conferences and discussions related to media measurement, showcasing her expertise in the field. For instance, she was featured in the Wired Trends 2019 event, emphasizing her role as a thought leader in audience research.2

Nora's work at Ipsos reflects a commitment to advancing methodologies in audience measurement, making her a key player in understanding media dynamics today.