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Kip Davis
Director of Insights at Ipsos Audience Measurement
Kip Davis is the Director of Insights at Ipsos Audience Measurement, a role in which he oversees financial and logistical operations for the Audience Measurement Group. His responsibilities include managing the Ipsos Affluent Survey client database and overseeing the automotive section of the Ipsos research initiatives.13
Davis has a background in market research and insights, contributing his expertise to various projects within Ipsos, a multinational firm known for its work in advertising, customer loyalty, marketing, media, and public affairs research.23 He is based in New York City and has been involved in discussions and webinars focused on affluent consumer behavior and trends.45
In addition to his current role, Kip Davis has previously held positions that have enriched his experience in the industry, making him a key figure in understanding audience dynamics and measurement strategies.3
