Joshua Cormie

Josh Cormie is an experienced market research professional with a significant background in audience measurement and analytics. He served as the Executive Vice President and Audience Measurement Lead at Ipsos for five years.1 In this role, he was responsible for leading the audience measurement service line at Ipsos Canada.3

Career Highlights

Ipsos Experience: During his time at Ipsos, Cormie was involved in various aspects of audience measurement and analytics. He participated in webinars and presentations on topics such as mobile-first digital audience measurement, showcasing his expertise in the field.3

Current Role: As of 2024, Josh Cormie has moved on from Ipsos and is now a Co-Founder at SquareKnot Analytics.2 This transition indicates his entrepreneurial spirit and continued involvement in the analytics industry.

Industry Recognition: Cormie is recognized as an award-winning market researcher with over 25 years of industry experience.6 His expertise has led to his involvement in various industry committees and initiatives.

Industry Involvement

Cormie has been actively involved in industry organizations and initiatives:

• Member of the CRIC Audience Analytics Committee, contributing to the growth and sharing of best practices in audience measurement across media.4
• Participated in events and discussions about the future of cross-platform audience analytics, demonstrating his thought leadership in the field.5

Throughout his career, Josh Cormie has established himself as a respected figure in the market research and audience measurement industry, with a particular focus on digital and cross-platform analytics.