Nipa Shah

Head of Global Marketing

Nipa Shah is the Head of Global Marketing at Pepsi Lipton, a position she has held since December 2021.1 With over 18 years of multi-country experience in the consumer goods industry, Shah has built an impressive career in marketing and brand management.1

Career Highlights

Pepsi Lipton: Shah currently leads the global marketing efforts for Pepsi Lipton, where she is responsible for developing and executing marketing strategies for the company's tea brands.1 2

Unilever: Prior to her role at Pepsi Lipton, Shah held several senior positions at Unilever:

Senior Global Brand Director (2017-2021)
Global Brand Director (2015-2017)
Group Marketing, Ice Cream category (2012-2015)
Senior Global Brand Development Manager (2009-2012)1

During her time at Unilever, Shah was instrumental in leading several key initiatives:

She was the global custodian for the Unilever company brand, focusing on consumer-facing brand strategy and marketing campaigns.1
Shah co-founded the Unstereotype Alliance with UN Women and led the Unstereotype Initiative, which aimed to shift advertising away from harmful stereotypes towards more progressive portrayals of people.1

Earlier Career

Before joining Unilever, Shah worked at Cadbury India in various roles, including Category Marketing Manager and Sales Head.1 She began her career in media planning and buying at DRAFT FCB ULKA.1

Education

Shah holds a Master's degree in Advertising & Communication from NMIMS, India, and a Bachelor's degree in Commerce and Economics from Sydenham College of Commerce & Economics.1

Skills and Expertise

Throughout her career, Nipa Shah has demonstrated expertise in:

Global brand management
Marketing strategy development
Portfolio and brand growth
Innovation and communication
Employee engagement and mentorship1

Shah's LinkedIn profile (username: nipa-shah-92027835) provides a comprehensive overview of her professional journey and accomplishments in the marketing field.1