Hester van Thiel

Hester van Thiel is an experienced healthcare marketing professional currently serving as the Marketing Lead Benelux a.i. at Dexcom Nederland.23 She has a background in customer-focused strategy and marketing in the healthcare sector.

Professional Background

Hester van Thiel started her career in marketing management at Heineken and Philips, gaining international experience.1 She then spent over 10 years in healthcare marketing consultancy at Branddoctors Mixe, a strategic marketing agency.1

Entrepreneurship

In 2018, Hester founded DeDo Strategy & Marketing in Healthcare.1 The company name "DeDo" stands for "Denken & Doen" (Thinking & Acting), reflecting her approach to combining strategy with action in a healthcare context.1

Philosophy and Expertise

Hester's work is based on the belief that increased customer focus is crucial for addressing the major challenges in healthcare today.1 Her areas of expertise include:

• Consultancy on complex business and marketing challenges
• Brand positioning
• Customer-centric product and service concept creation
• Facilitation of brand, strategy, and innovation workshops
• Customer insight research
• Stakeholder mapping
• Project management

Current Role

As the Marketing Lead Benelux a.i. at Dexcom Nederland, Hester continues to apply her extensive experience in healthcare marketing.23 Her LinkedIn profile indicates that she has more than 500 connections and is based in the Randstad region of the Netherlands.2

Hester van Thiel's career demonstrates a strong focus on customer-centric approaches in healthcare marketing, combining strategic thinking with practical implementation to drive positive outcomes in the healthcare sector.