Hester van Thiel
Hester van Thiel is a seasoned strategist and marketeer with a strong background in consultancy, marketing management, project management, and business development, specializing in healthcare marketing for both private and public healthcare providers, health insurance companies, and the medical devices and diagnostics industry. She also has experience in consumer brand marketing.
With a focus on contributing to customer-centric healthcare, Hester aims to implement strategies that enhance cost efficiency, patient outcomes, and overall customer and staff experience. She is analytical, driven, and hands-on, excelling at cutting through complexity to pave the way for success.
Her expertise includes branding, customer research, new concept development, patient journey mapping, customer experience enhancement, and marketing communications. Hester is well-versed in Value Based Healthcare, Triple/Quadruple Aim, and Positive Health concepts, driving innovation and customer-centricity in the healthcare sector.
DeDo Strategy & Marketing, where Hester operates, collaborates with healthcare organizations aiming to prioritize the customer perspective in their strategies, services, and communications. Services offered by Hester and her team include strategic consultation, brand development, workshop facilitation, customer-focused research, concept creation, project management, and interim (marketing) management support.
Hester's educational background includes studies in Marketing, Business Economics, and Business Administration with stints at prestigious institutions like Erasmus University Rotterdam and Michigan State University.
Hester's professional journey spans various roles such as healthcare marketeer, project manager, and consultant in esteemed organizations like Roche Diagnostics Nederland, Mauritskliniek, Ruysdael Slaapkliniek, and Branddoctors. Her experience extends to international marketing with companies like Philips and Heineken, showcasing a diverse skill set across different industries.
