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Lara Roberts
Senior Director Ecommerce, Asia Pacific at VF Corporation
Lara Roberts is an athletic computer geek with a passion for international digital commerce and collaborating with prominent brands. With a strategic approach to online presence and consumer journeys in mind, Lara excels in multi-channel interactive marketing campaigns. She thrives in the ever-evolving landscape of digital marketing and is enthusiastic about the dynamic challenges it presents.
Lara Roberts holds a Bachelor of Science (B.A.Sc.) degree in Economics, Urban & Regional Planning, and Sociology from Florida State University. She also pursued a Doctor of Law (J.D.) degree at the University of Miami School of Law.
Lara's professional journey includes serving as the VP Ecommerce, Europe at adidas, Senior Director of Digital & Ecommerce, Asia Pacific at VF Corporation (working with brands like Vans, The North Face, Timberland, and Lee), Digital Commerce Marketing Director at Nike.com Global Store at Nike, Ecommerce & Marketing Director at Nike, Inc. - Converse, Global Director of Digital, Ecommerce & Development at Red Couch, Inc., and Principal of Global Operations & Marketing at Architectural Concepts.
