INSEAD

New York University

American University

The University of Göttingen

University of California, Irvine

The North Face

Vice President

I served as the global head of strategy, digital strategy, business development and innovation (Chief Strategy Officer) for a global $80B+ CPG retailer, with everything from online marketplaces to traditional B&M to digital pure play brands in its portfolio.  I report into the Global CEO and work with the Executive Committee, Management Board and Supervisory Board of Directors. 

Here I focus on digital and omnichannel transformation, supporting our sustainability transformation, marketplace and corporate strategy, building out our business development and business-building innovation capabilities, and driving our vision for growth and sustainability. A few highlights:

Presented to the Supervisory Board of Directors post-COVID risks & opportunities for the business, including 8 no-regrets focus areas and 25 tactical near-term objectives.

Refreshed the global digital strategy and defined the strategy, org. and investment plan for 4 growth and efficiency focus areas, identifying +€300M in incremental value.

Developed the 5-year vision and corporate strategy with Management and Supervisory Board, including the enterprise vision, marketplace strategy and new growth areas.

Created and presented Europe’s digital-first marketplace growth strategy to the Supervisory Board of Directors, including 4 scenarios and +€1-2B in value at stake for the marketplace.

Managed the Kickstart AI (artificial intelligence) strategic partnership, including AI work in digital commerce, resulting in 26% improved accuracy for a new AI sales model.

Managed startup and corporate venture capital relationships, driving discovery of capabilities, trends and business models in technology, CPG and retail.

Ahold Delhaize

Vice President, Global Head of Strategy, Digital Strategy, Innovation & Business Development

I founded a 'food as medicine' wellness nutrition company focused on solving specific consumer need-states underrepresented by current CPG product offerings.  

During this time I was a semi-finalist in a 'smart money' venture capital / angel investor competition.  I partnered with two medical and naturopathic doctors to develop the active ingredients with clear dosages and university-backed research for each ingredient.  

I also conducted an initial seed and F&F investment round, garnering momentum to move into product prototyping.  Through product development I drove customer research via surveys, consumer focus groups and interviews to ensure the product would resonate with our target audience.  Further, I partnered with the Food Innovation Center at Oregon State University to develop the product lines beyond test prototypes and functional attributes and into a product that not only resonates for our consumer but is also commercially scalable and stable.  

After developing an initial commercial product line, creating the business model and supply chain, and creating the business plan and route to market strategy, I decided to shift back into industry and I am happy to be continuing in the wellness and nutrition space with Ahold Delhaize.

Lilouterra, LLC

Founder

Global Head of Strategy and Chief of Staff to Nike’s Enterprise President, Geographies and Integrated Marketplace, promoted June 2017 from director to senior director. Highlights from my time at Nike:

Managed team of 4 and extended team of 10 to create a clear 5-7 year ”Marketplace 2025” vision and strategy for the Nike marketplace across product, category, digital, physical, monobrand and wholesale distribution.  Helped manage the subsequent 2x Direct transformation across Nike (digital and B&M) direct and wholesale partner channels.  Announced this global strategy (The Consumer Direct Offense) at 2017 Investor Day. 

Managed team of 4 and extended team of 12 to set a strategy in Nike's 'must win' global key cities.  Worked with Key City GMs and senior leadership to focus on sales, D2C, marketing, digital, SC, product, design & talent strategies for each city.

Guided cross-functionally with leadership the 2017 N.A. marketplace reset in light of US sales declines, worked with leadership to return N.A. to growth (FY19 Q2 +9%, Dec 2018). 

Drove 2 strategic projects focused on accelerating growth in China through digital, sales, product and operations strategies, securing +20% growth.

Managed team of 6 and extended team of 12 in developing with finance Nike's quarterly targets and annual budgets, tying priorities to forecasts and investments, helping drive ~$0.2-0.5B in incremental growth yearly via specific attack initiatives in markets.

Developed 4 Global, China, US and Digital Marketplace recommendations for Board of Directors and investors, including Nike's digital marketplace strategy for the U.S., focusing on next steps with digital partners.

Led enterprise-wide strategic project across China, Europe, North America, Wholesale, D2C, Finance and Operations focusing on marketplace shifts and priorities.

Led strategic analysis with merchandising analytics that identified key price gaps, leading to new product strategy expected to drive +$1B in sales.

Nike

Senior Director Global Head of Strategy

Industry focus: consumer products, retail, media, technology, private equity 

Project focus: Digital Strategy, Innovation, Customer Strategy and Loyalty, Strategic and Private Equity M&A, Smart Simplicity and PMI work, all for Fortune 100 clients.

Example customer strategy: Developed the customer loyalty strategy for a Fortune 100 retailer.  

Example private equity: Developed 3 strategic due diligence assessments for consumer and B2B product companies 

Example digital strategy: Developed the global digital strategy for a Fortune 50 company, focusing on the consumer, digital capability and competitive market assessment in China and USA.

Boston Consulting Group (BCG)

Strategy Consulting

Received award from Deloitte for exceeding expectations for outstanding leadership.  

Received award from Deloitte for exceptional work in business development. 

Distinguished by Deloitte senior partnership as 1 of 7 senior consultant / managers as an emerging leader within the strategy and operations consulting practice. 

Led and assisted in the development of proposals that resulted in additional contract wins for Deloitte.  Managed client facing projects with teams based locally and remotely in the US.  

Project work included strategic growth analysis, strategic planning, business development, negotiation, sales and growth strategy.  

Example growth strategy: Presented and briefed senior executive and C-suite partnership in Deloitte's aerospace practice regarding emerging product markets and customer capture strategies.  Helped identify innovative sales and acquisition strategies initially projected to provide up to $10m in additional sales revenue.

Example Digital / Media strategy: Managed team in development of industry market research as it relates to traditional and digital media advertising platforms.  

Example Operations and business intelligence: Identified an innovative process improvement that led to a reduction in client operations from 4 days to 5 hours.

Deloitte

RGEMonitor.com.  Worked with an internationally diverse team of economists and financial analysts to provide advisory services to financial service, international banking and government clients.  Work included researching the effects of the housing crisis on global growth leading up to and during the global financial crisis.

Roubini Global Economics

AST ECONOMIST

Research with Professor Diego Comin (NYU / HBS) focused on innovation as a factor in economic growth.  

Research looked at country specific access to specific technologies and innovative products in history and its relationship to the entity-specific pace of economic growth and development today.

RESEARCH

Developed and gained executive level support for an innovative research study on fresh water access in West Africa.  Research Focus: A Case Study of Ghana’s Urban and Rural Potable Water Services.  

Managed the strategic advisory and country specific market and social analysis project from concept to report delivery and completion.  Project was submitted to Amb. McDonald in light of the United Nations Water Decade and MDG.

IMTD, Center for Democratic Development

FIELD RESEARCH LEAD

Worked for the Institute for Multi-Track Diplomacy (IMTD) in the following roles: Project Team Leader, Technical Research and Proposal Writer and Project Proposal Manager/Coordinator

Oliver Ksionski