Nicholas Pitsch

Nicholas Pitsch is a seasoned professional in consumer insights and market research, specializing in the Foodservice sector. With a background in utilizing NPD's longitudinal Checkout information, he brings a wealth of experience in understanding consumer purchase behavior and helping brands tailor their marketing strategies for growth. Nicholas has a rich history in evaluating advertising effectiveness, leveraging various data sources to target and engage consumers effectively, building pricing and forecasting models, and optimizing product portfolios in the Consumer Packaged Goods (CPG) industry. His expertise spans across areas like analyzing responses to requests for information and proposals (RFI/RFP), nurturing vendor relationships, and managing project timelines for successful implementations across different business functions. Having played a key role in the split of New Avon from Avon Products Inc, Nicholas has demonstrated his ability to drive strategic initiatives and manage expenditures in various categories. His educational background includes a BA in Economics from Michigan State University.