Jim Kelley

Jim Kelley is a seasoned business executive currently serving as the Head of Global Product - Apparel & Sports Equipment at Circana.1 Based in Boulder, Colorado, Kelley has extensive experience in brand strategy, consumer research, and product development, particularly in the apparel and sports equipment industries.12

Career Highlights

Current Role: At Circana, Kelley leads global product management and development for the company's Apparel and Sports Equipment businesses.1 He assumed this position in March 2023, following a brief stint in a similar role at The NPD Group from November 2022 to March 2023.1

Previous Positions:

• The NPD Group: Before Circana, Kelley held a leadership position at The NPD Group, where he was responsible for the US Sports division. During his tenure, he led the division through significant revenue growth and oversaw teams providing data-driven analytics and insights to major brands in athletic footwear, active apparel, cycling, and sports equipment.1

• Leisure Trends Group: As Vice President and Chief Operating Officer from July 2009 to October 2013, Kelley led strategy and operations for custom consumer research and syndicated retail sales analytics.1

• Levi Strauss & Co.: Kelley spent 11 years at Levi's, where he directed brand marketing efforts with major retail customers and managed various aspects of the brand's consumer research programs.1

Expertise and Skills

Jim Kelley's specialties include:

• General management
• Brand strategy
• Research and analytics
• Marketing and product development
• Project management
• Team building
• Consumer products, with a focus on footwear, apparel, and sports equipment1

Throughout his career, Kelley has demonstrated success in building and leading large teams, translating consumer insights into effective strategies, and developing insight-driven marketing and product strategies.1