Jessica Cilla

Director, Client Strategy

Jessica Cilla is a seasoned professional in the consumer insights and market research field, currently serving as the VP of Consumer & Market Insights at E.L.F. Beauty.1 2 Her career has been marked by significant roles and achievements in the beauty and consumer goods industries.

Career Progression

Jessica's career at E.L.F. Beauty has seen rapid growth:

She joined the company in September 2019 as Assistant Vice President of Consumer Insights.1
In October 2021, she was promoted to VP of Consumer & Market Insights, a position she currently holds.1 2

Professional Experience

Prior to her tenure at E.L.F. Beauty, Jessica held several notable positions:

Executive Director of Market Expansion at The NPD Group (May 2019 - September 2019)1
Executive Director of Softlines Product Development at The NPD Group (July 2017 - May 2019)1
Director of Client Strategy at L2 Inc. (August 2016 - July 2017)1

Jessica's career also includes various roles at The NPD Group, spanning from 2006 to 2016, where she worked in product development, account management, and project direction.1

Education

Jessica Cilla has a strong educational background:

Master's degree in Social Research from Hunter College (2003-2005)1
Bachelor's degree in Psychology from SUNY Oneonta (1994-1998)1

Expertise and Contributions

At E.L.F. Beauty, Jessica leads the Consumer Insights team, leveraging her expertise to drive product strategies and understand customer behaviors and preferences. Her passion for consumer insights and the beauty industry has been recognized within the company.3

Jessica's diverse professional background, which includes roles in market expansion, product development, and client strategy, has equipped her with a comprehensive understanding of the consumer goods and beauty industries.1 This expertise allows her to contribute significantly to E.L.F. Beauty's market strategies and consumer-focused initiatives.