Nelson Boyce

Nelson Boyce is a seasoned media industry executive currently serving as the Managing Director of Travel at Google.12 With over a decade of senior leadership experience, Boyce has built an impressive career spanning various prominent media companies before joining Google.

Career Highlights

Google: Nelson Boyce has been with Google for nearly eight years, holding two significant positions:

1. Managing Director, Travel (July 2019 - Present) In this role, Boyce co-leads U.S. Advertising Sales for the travel category, working with partners such as online travel agencies (OTAs) like Priceline, metasearch engines like Tripadvisor, and travel suppliers.4

2. Director, Agency Business Development (September 2015 - Present) Prior to his current role, Boyce managed Google's relationship with Publicis Group in the U.S.13

Previous Experience: Before joining Google, Boyce had an extensive career at Viacom, spanning about 12.5 years:

• Senior Vice President, East Coast Media Sales at BET Networks (2012-2015)
• Various roles at Nickelodeon, including:
  • SVP, Sales Strategy & Marketing (2010-2012)
  • SVP, Digital Ad Sales (2008-2010)
  • VP, TeenNick Ad Sales (2006-2008)
  • Director, New Business Sales (2003-2006)1

Leadership and Expertise

Nelson Boyce is known for his strategic thinking and deep understanding of brand audiences. He has built remarkable teams throughout his career and is highly regarded by his colleagues.3 His expertise lies in:

1. Travel industry advertising and marketing
2. Media sales and strategy
3. Digital advertising
4. Business development

Impact on the Travel Industry

In his current role at Google, Boyce is at the forefront of integrating artificial intelligence into the travel industry. He explores how AI is revolutionizing customer experiences, from personalized trip planning to seamless booking processes, and reshaping marketing strategies. Boyce also provides insights on leveraging AI tools like Google's Bard and Performance Max to enhance travel marketing efforts.2

Nelson Boyce's diverse experience in media and his current focus on the travel industry at Google position him as a valuable leader in the intersection of technology, advertising, and travel.