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Mark Howe
ASA Board & Council Member, Ex -Managing Director, Google EMEA
Mark Howe is a Board and Council Member at the Advertising Standards Authority (ASA) with extensive experience in the media and advertising industry.14 Here are some key details about Mark Howe:
Professional Background
Mark Howe retired as Google's Managing Director of Agencies & Ad Industry Relations for Europe, Middle East, and Africa (EMEA) in December 2022, after 17 years with the company.1 During his time at Google, he held numerous senior sales management roles within the UK, Northern Europe, and EMEA regions, becoming the media industry face of Google.1
Role at ASA
- Joined the ASA Council in 2023 as the Media Industry Background Member4
- Serves on both the broadcast and non-broadcast Councils of the ASA1
- Brings valuable industry experience and regulatory knowledge to the role1
Other Positions and Contributions
- Former board member of IAB Europe, EASA (European Advertising Standards Alliance), and MMA (Mobile Marketing Association)6
- Instrumental in arranging a deal between Google and EASA to fund European ad self-regulatory bodies, including the ASA1
- Served as an Asbof (Advertising Standards Board of Finance) Board member1
- Chaired the jury for the EASA Best Practice Awards 20222
Mark Howe's LinkedIn username is indeed mark-howe-a507863, as mentioned in the query.35 He has shared updates about his role at the ASA on his LinkedIn profile, expressing enthusiasm for the progress made during his first year on the Board and Council.3
