Kristin Kovner

Kristin Kovner is a seasoned professional in the digital marketing, technology, and media industries.

She is the founder of K-Squared Strategies, a consultancy that specializes in assisting high-growth tech and media companies like Samsung, Spotify, Waze, and Snowflake with top-notch marketing strategies.

With an impressive background, Kristin has held key roles at major companies such as AOL, YouTube, and Google.

Her past positions include VP of Marketing Strategy at AOL, Head of Industry Marketing at YouTube, and Marketing Manager in Google's Sales Marketing & Strategy team.

Kristin's expertise spans across various areas including fragmentation, premium content, branded entertainment, online video, digital trends, and online advertising.

She has a strong academic background, having studied English Literature at Yale University, where she graduated magna cum laude with Phi Beta Kappa honors.

Kristin has also contributed to the media industry as a journalist for publications like Newsweek and SmartMoney.

Additionally, she has experience as an economic consultant at Bates White, LLC.

Throughout her career, Kristin has shown exceptional leadership and strategic skills in driving revenue and traffic for numerous digital properties.

Her knowledge and experience make her a sought-after expert in everything from digital media to Generation Y trends and YouTube marketing.