Neil Bergquist

Neil Bergquist is a Qualitative Research Consultant at Ipsos Understanding UnLtd., based in New London, New Hampshire. He has over 12 years of experience in this role, focusing on strategic custom market research primarily in the pharmaceutical, biotech, and technology sectors. His work involves engaging with specialized consumers on complex topics, including emerging therapies and novel treatment approaches for complicated diseases.

Professional Background

• Current Role: Qualitative Research Consultant at Ipsos Understanding UnLtd. since July 2012.
• Previous Experience:
  • Senior Project Director at Fulcrum Research Group (Sept 2011 - July 2012).
  • Various roles at Observant LLC from Associate to Director (2004 - 2010).
  • Research Analyst at Abt Associates Inc. (2001 - 2004).

Skills and Expertise

Neil is known for his friendly and conversational interviewing style, which helps to create a comfortable environment for respondents. He balances this approach with a strong understanding of research objectives to ensure that insights gathered are relevant and actionable. His expertise spans various methodologies, including:

• Patient journey analysis
• Buying process evaluations
• Communications and creative testing
• Consumer and patient education assessments
• Website usability testing

Neil has conducted research across multiple regions, including the US, EU, Latin America, and Asia, allowing him to draw insights from diverse markets.

Education

Neil holds a Bachelor of Arts degree in Geography and French from Middlebury College, which he attended from 1997 to 2001.

His extensive experience and methodological versatility make him a valuable asset in qualitative research within his fields of expertise.