Amanda Blanton

Amanda Blanton is a Qualitative Research Consultant/Moderator at Ipsos Understanding UnLtd., based in Matawan, New Jersey.1 She specializes in consumer packaged goods (CPG) research, focusing on areas such as new product development, sensory analysis, communications, concept writing, package design, B2B studies, and employee retention and satisfaction.1

Professional Experience

Amanda has been with Ipsos Understanding UnLtd. since 2010, progressing through various roles:

1. Qualitative Research Consultant/Moderator (June 2013 - Present)
2. Qualitative Research Manager (August 2011 - December 2014)
3. Project Director (January 2010 - August 2011)1

In her current role, Amanda designs and presents custom research proposals for high-visibility CPG clients, addressing specific business objectives such as packaging redesigns, concept optimization, and product testing.1

Expertise and Specialization

Amanda particularly enjoys working with Millennials, Gen Z, teens, tweens, and kids, helping her clients connect with these demographics and improve their lives.1 She describes herself as a passionate listener and a kid/tween/teen specialist.1

Educational Background

Amanda holds a BS in International Business with concentrations in Marketing and Spanish from Grove City College, which she attended from 2005 to 2009.1

Professional Philosophy

Amanda believes that insights and ideas change the world, often originating from ordinary people in their everyday lives. She finds fulfillment in discovering extraordinary insights from ordinary things people say, do, and think.1 Her approach to market research is centered on the idea that improving the lives of ordinary people ultimately improves everyone's life, including her own.1