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Amy Lambert
Qualitative Research Consultant
Amy Lambert is a Qualitative Research Consultant at Ipsos Understanding UnLtd., based in Cincinnati, Ohio. With over 20 years of experience in business and strategic development, she specializes in qualitative research across various industries, including consumer packaged goods (CPG) and healthcare. Her work involves conducting research on topics such as concept development, brand building, product positioning, and technology usability, utilizing techniques like focus groups and in-depth interviews.1
In her role at Ipsos, which she has held since January 2010, Amy is known for her ability to build and maintain strong customer relationships and consistently exceed client expectations. She adapts quickly to diverse environments, enabling her to connect effectively with consumers to extract valuable insights.1
Her educational background includes a Bachelor of Science degree in Mass Communication from Miami University, which supports her expertise in understanding consumer behavior and market dynamics.1
