Amy Lambert, a seasoned business professional with over two decades of experience, brings her expertise in strategic development and customer relationship-building to the table as a qualitative research consultant with Ipsos Understanding UnLtd. Amy has worked extensively in concept development, brand building, product positioning, and product development, conducting research both domestically and internationally in varied industries such as CPG and health. Her proficiency in technology usability research, including text messaging and smartphone-based research, has made her a valuable asset to the team. With a Bachelor of Science in Mass Communication and Spanish from Miami University, Amy has previously held key positions, including District Manager and Training and Development Manager, at Pfizer and has worked as an Institutional Healthcare Representative and Professional Healthcare Representative.