Nancy Maluso

Nancy Maluso is a VP, Principal Analyst at Forrester Research, specializing in sales and marketing leadership.23 She is known for her expertise in building effective revenue engines and helping emerging companies navigate different stages of growth.1

Professional Background

Nancy Maluso has extensive experience working with CEOs and sales leaders of emerging companies.1 Her work at Forrester focuses on:

• Analyzing company growth stages
• Providing insights on sales leadership strategies
• Helping companies align their sales, marketing, and product efforts

Areas of Expertise

Nancy's expertise includes:

• Revenue Engine Development: She helps companies build and optimize their revenue generation processes.2
• Growth Stage Analysis: Nancy has categorized five stages of growth for emerging companies and defines the necessary steps for sales leaders at each stage.1
• Sales and Marketing Alignment: She emphasizes the importance of aligning sales and marketing efforts for company growth.1

Thought Leadership

Nancy contributes to the field through various channels:

• Research and Analysis: She conducts research on emerging companies and sales leadership strategies.1
• Speaking Engagements: Nancy participates in podcasts and discussions about sales strategies and scaling businesses.4
• Content Creation: She authors articles and blog posts on topics related to sales leadership and company growth.13

Nancy Maluso's LinkedIn username is nancymaluso, as mentioned in the query.2