Monica Banks

I help brands reach parents through UGC and social shopping campaigns so they can increase sales and brand awareness. Influencer Marketing - Affiliate Marketing - User Generated Content - Creator Economy

Monica Banks is an experienced professional and the founder of Gugu Guru, specializing in helping innovative brands reach parents through creative and targeted UGC and social shopping campaigns to boost sales and brand awareness.

Gugu Guru's services include affiliate marketing, user-generated content by the Mom Creator Economy, influencer marketing, and personalized shopping, offering a comprehensive approach to marketing to parents.

The company's content strategy incorporates a network of proven celebrities, experts, creators, and influential parents to provide a unique social commerce approach that merges influencer marketing and affiliate programs.

With an emphasis on a personalized approach, Gugu Guru handles everything from start to finish, offering direct access to the team throughout the project and ensuring a seamless experience for clients.

Monica Banks brings over 15 years of experience in the juvenile products industry, having worked with renowned brands like Mockingbird, Similac, and Pampers, in addition to founding Gugu Guru in 2015.

She holds a Bachelor of Arts in English and Communications from the University of Vermont, showcasing her strong educational background in a relevant field.

"We have thoroughly enjoyed working with Gugu Guru since Larktale launched in early 2019. Not only are their programs extremely well run, but the team is a delight to work with and we appreciate that they take the time to learn the Larktale brand and each of our products so they can speak knowledgeably both to their clients and through promotional efforts. We have also benefited from the relationships they have built with both influencers and celebrities, generating a multitude of Larktale user content on our behalf. Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side. We highly recommend that any new or upcoming brand consider adding Gugu Guru as a promotional partner, you won’t be disappointed." - Erica Jutzin, Director of Marketing