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Monica Banks
I help brands reach parents through UGC and social shopping campaigns so they can increase sales and brand awareness. Influencer Marketing - Affiliate Marketing - User Generated Content - Creator Economy
Monica Banks is the Founder & CEO of Gugu Guru, a digital marketing and influencer marketing company focused on mom-focused brands and content creators.12 She has built a unique business model around a community of 50,000 "momfluencers" that helps brands connect with niche mom influencers.1
Professional Background
Key Professional Details::
- Founded Gugu Guru in July 20142
- Located in New York, New York2
- Specializes in:
- Content Marketing
- Influencer Marketing
- User Generated Content (UGC)
- Social Commerce
Business Model
Monica's innovative approach involves solving two interconnected problems:
- For momfluencers: Providing opportunities to monetize their influence and earn flexible income
- For brands: Helping them find and connect with highly specific mom influencer niches1
Her business strategy involves creating a matchmaking platform where brands can easily find mom influencers with specific attributes like "eco-moms" or "moms who exclusively pump".1 She collects detailed data through surveys and helps brands access vetted mom influencers who match their ideal buyer profile.2
Currently, she is building "Mom Creators by Gugu Guru", which helps brands build communities of mom influencers to drive brand awareness and engagement.34
