Annalea Krebs

Founder & CEO of Social Nature

Annalea Krebs is an accomplished entrepreneur and the Founder & CEO of Social Nature, a product sampling community platform that connects consumers with natural products. Based in Vancouver, British Columbia, she has dedicated her career to promoting sustainable and eco-friendly choices among consumers.

Early Career and Ventures

Krebs launched her first business, TheChange, a social green business directory, at the age of 25. This venture was followed by ethicalDeal, a Groupon-like platform focused on green deals for service-based businesses. She successfully grew ethicalDeal without external financing and sold it by the age of 29. These early experiences laid the foundation for her entrepreneurial journey and honed her skills in community engagement and marketing.1 3

Social Nature

In 2015, Krebs founded Social Nature with the mission to "make green mainstream." The platform allows users to discover and sample natural products for free in exchange for their feedback through reviews. This innovative approach not only helps consumers make informed choices but also provides brands with valuable insights and marketing opportunities. Under her leadership, Social Nature has grown to over 1 million members and collaborates with more than 1,000 natural consumer packaged goods (CPG) brands.2 4 5

Recognition and Impact

Krebs has been recognized for her contributions to sustainable business practices. She was named one of Entrepreneur Magazine's "25 Inspiring Entrepreneurs Under 40" and received the 2023 Woman of Influence Award from the Canadian Health Food Association. Her work emphasizes the importance of community-driven marketing and consumer engagement in promoting better-for-you products.3 4 5

Personal Philosophy

Krebs is passionate about leveraging business as a force for good, believing that everyday consumers can influence market trends towards sustainability. Her approach combines digital marketing expertise with a commitment to environmental stewardship, making her a notable figure in the natural products industry.1 4

In her personal life, she enjoys outdoor activities such as hiking and rock climbing, reflecting her commitment to an active and environmentally-conscious lifestyle.4

Highlights

Jun 30 · modernspecies.com

Making Green Mainstream with Annalea Krebs of Social Nature

Jan 31 · kelseyreidl.com

Annalea Krebs, Founder of Social Nature - Kelsey Reidl

Jan 24 · podcasts.apple.com

Annalea Krebs | Social Nature - Aisle 42 - Apple Podcasts

May 3 · New Hope Network

Hirshberg Entrepreneurship Institute 2021 for a post-COVID world - New Hope Network

Nov 18 · food in canada

Five tips for leaders in the natural product industry - food in canada

Experience

Founder & CEO at Social Nature (April 2015 - Present)

Education

Bachelor of Commerce from Royal Roads University (2007 - 2008); Diploma of Technology from British Columbia Institute of Technology (2005 - 2007); Leadership Vancouver (2005)