Mikaël Lefebvre

Mikaël Lefebvre is the Executive Vice President of Sales & Marketing at OPTEL Group, a leading provider of supply chain traceability systems. He has a robust background in transforming sales and marketing strategies across various global markets, accumulating over 15 years of experience in this field.

Professional Background

• Current Role: As of September 2023, Lefebvre leads sales and marketing initiatives at OPTEL Group, where he is responsible for driving growth strategies and overseeing communication and public relations efforts.1
• Previous Experience:
  • Chief Revenue Officer at Worximity Technology Inc., where he led a revenue team that significantly enhanced customer acquisition and revenue growth.1
  • Head of Business Development at Frima Studio, where he increased global revenue from $10 million to $15 million in his first year.1
  • He has also held leadership positions at XpertSea, contributing to a remarkable 1000% year-over-year growth during his tenure.1

Skills and Expertise

Lefebvre specializes in several key areas:

• Sales and Marketing Leadership: Crafting effective go-to-market strategies and marketing plans.
• Data-Driven Management: Utilizing KPIs and OKRs to drive performance.
• Coaching and Mentoring: Actively mentoring startups through programs like FounderFuel.1

Education

Mikaël Lefebvre graduated from Université Laval, which is noted for its strong academic programs in business and technology.1

Personal Interests

In addition to his professional pursuits, Lefebvre enjoys running, mentoring startups, and collecting wine.1

Overall, Mikaël Lefebvre's extensive experience in sales and marketing, combined with his leadership roles in various technology-driven companies, positions him as a significant contributor to OPTEL Group's mission of enhancing supply chain transparency through innovative solutions.