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Michelle Lee
Associate Director, Addressable Activation at Matterkind
Michelle Lee is a professional with a diverse background in advertising, digital media planning, and addressable activation.
She holds a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from Boston University, and has also participated in an International Exchange Programme focusing on Communication and Media Studies at City University of Hong Kong.
Michelle's career includes roles such as Associate Director of Addressable Activation at Matterkind, Supervisor of Digital Investment at Zenith, Partner at Junction 37, Digital Media Planner at Carat USA, and Senior Associate of Digital Investment at Mindshare.
Her earlier experiences encompass positions like Digital Activation Associate at Publicis, Media Planning & Buying Intern at CTP, Media Sales Intern at YuMe, Account Operations Intern at Yigal Azrouël, Inc., Visual Merchandising Associate at Abercrombie & Fitch, and Sales Associate at Abercrombie & Fitch.
