Michelle Lee

Michelle Lee is the Associate Director of Addressable Activation at Matterkind, a role in which she focuses on marketing strategy and consumer engagement. With over 12 years of experience, she has developed expertise in brand development, content marketing, and experiential marketing, particularly within the entertainment and education sectors. Her background includes significant roles in leading marketing efforts and managing cross-functional teams to create insights-driven strategies that enhance consumer relationships.

Professional Background

• Current Position: Associate Director, Addressable Activation at Matterkind.
• Previous Experience:
  • UCLA Anderson School of Management: Led content and experiential marketing efforts to engage a global alumni community.
  • The Walt Disney Company: Managed consumer research and brand growth initiatives across various Disney segments.

Education

• MBA in Strategy and Marketing from UCLA Anderson School of Management (2008-2010).
• Bachelor of Arts in Economics, with minors in Sociology and Business Management from UC Irvine (1999-2003).

Skills and Expertise

• Brand Strategy: Deep knowledge of consumer behavior and market segmentation.
• Content Marketing: Proven ability to grow engagement through storytelling and live events.
• Experiential Marketing: Successful in event conceptualization and brand activation.

Michelle Lee's professional journey reflects a commitment to creating impactful marketing strategies that resonate with diverse audiences while fostering strong community relationships.