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    Michelle Kanfer

    Marketing Professor | Previous Founder of Uppwell (acquired)

    Michelle Kanfer is a marketing professional with over 20 years of experience in integrated marketing, specializing in activating traditional and digital brand strategies.1 She has developed award-winning, multi-channel campaigns throughout her career.1

    Professional Background

    Michelle is currently associated with Centennial College, where she likely serves as a Professor of Digital Marketing, given her extensive experience in the field. Her LinkedIn profile highlights her expertise in both traditional and digital marketing strategies, which aligns well with a teaching role in digital marketing.1

    Entrepreneurial Ventures

    In addition to her academic role, Michelle has demonstrated entrepreneurial success. In May 2022, her spouse Anthony Kanfer shared on LinkedIn that Michelle had achieved a "well-deserved exit" from a business venture, praising her for her hustle, intelligence, and hard work.2 This suggests that Michelle has practical experience in launching and successfully selling a business, which likely enhances her ability to teach digital marketing strategies to students.

    Skills and Expertise

    Michelle's professional profile indicates that she is skilled in:

    • Developing integrated marketing strategies
    • Creating and executing multi-channel campaigns
    • Bridging traditional and digital marketing approaches
    • Delivering award-winning marketing solutions

    Her extensive experience and proven track record in the marketing industry make her well-suited for an academic role, where she can share her practical knowledge and insights with students pursuing careers in digital marketing.

    Related Questions

    What are some of Michelle Kanfer's most notable achievements in digital marketing?
    How has Michelle Kanfer's career evolved over the past 20 years?
    What types of campaigns has Michelle Kanfer developed that have won awards?
    What makes Michelle Kanfer's approach to digital marketing unique?
    How does Michelle Kanfer integrate traditional and digital marketing strategies?
    Michelle Kanfer
    Michelle Kanfer, photo 1
    Michelle Kanfer, photo 2
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    Experience

    Professor of Digital Marketing at Centennial College (September 2018 - Present)
    Founder at Uppwell (October 2018 - March 2022), Professor of Digital Marketing at George Brown College (September 2016 - January 2022), Professor Of Marketing at Sheridan College (September 2018 - December 2019), Director of Marketing at CanadaStays (April 2015 - September 2018), Brand Manager (IMC) & Customer Marketing Manager at The Coca-Cola Company (October 2002 - December 2012), Account Director at Internet Presence Inc. (April 2001 - September 2002), Advertising Business Analyst at Hotline Communications Ltd (January 2000 - April 2001), Assistant Publicist at Art Gallery of Ontario (September 1997 - August 1998)

    Education

    Master of Business Administration (MBA) at Schulich School of Business - York University (1998 - 2000), Bachelor of Arts (BA) at York University - Glendon College (1992 - 1998)

    Location

    Toronto, Ontario, Canada