New York University

University of King's College

Associate Director, Lifestyle Marketing at Penguin Random House Canada

I oversee the full marketing and publicity strategy for all cookbooks and lifestyle books published and distributed by Penguin Random House Canada, including bestselling books by Mary Berg, Jillian Harris, Yotam Ottolenghi, Anna Olson, and Jamie Oliver.

Penguin Random House Canada

Director, Lifestyle Marketing and Publicity

I oversee marketing for all cookbooks and lifestyle books published and distributed by Penguin Random House Canada, including bestselling books by Yotam Ottolenghi, Jillian Harris, Chrissy Teigen, and Ina Garten.

Associate Director, Lifestyle Marketing

Manages marketing for cookbooks and lifestyle books at Appetite by Random House and other imprints. Authors I work with include: Yotam Ottolenghi, Jillian Harris, Deb Perelman (Smitten Kitchen), Ina Garten, Chrissy Teigen, Ruth Reichl, Anna Olson, Ricardo, and many more

Manager, Lifestyle Marketing

Seminar leader in Social Media Strategy and Community Management.

Canadian Marketing Association

Seminar Leader

Member Acquisition: 
Oversaw SCENE's multi channel new member acquisition strategy including PFP, programmatic, social advertising, SEO/SEM, in theatre advertising, broadcast, media sponsorship and influencer partnerships

Social Media: 
Managed SCENE's social media strategy and content plan, growing our social community and maintaining extremely high engagement rates.

Marketing Planning:
Responsible for the marketing plan and allocation of the budget for Member Acquisition, Brand/Awareness, and Social Media.

Brand Management: 
Managed SCENE's year round brand awareness tactics. Oversaw the execution and dissemination of SCENE brand collateral in theatre, including Digital Pre Show spots, print materials, kiosks, and signage.

Influencer and Media Partnerships:
Managed a variety of media and influencer partnerships to grow brand awareness and new member acquisition in creative and unique ways.

Market Research: 
Planned and executed qualitative and quantitative consumer research, including focus groups and member satisfaction studies.

Cineplex Entertainment

Marketing Manager, Acquisition & Engagement, SCENE LP

- Executed on a multi-channel acquisition strategy including digital, social advertising, SEO/SEM, in-theatre and broadcast.
- Oversaw the marketing for the launch of the ongoing partnership between SCENE and Sport Chek, including web presence, digital advertising, in store collateral, email communications, and in theatre messaging.  
- Managed SCENE's social media strategy including the monthly content calendar, growing the community using almost entirely organic content. 
- Developed SCENE partner marketing tactics, including email, SMS, and SCENE website promotion for partnerships with Indigo, TELUS, Adidas & Footlocker and many more.

Marketing Coordinator, Acquisition and Awareness, SCENE LP

Reporting to the Senior Director, Marketing and Communications, I helped execute the Festival's marketing plan. My responsibilities included: marketing communications materials, print and digital advertising, major media partnerships, branding, third party marketing and more.

Luminato, Toronto Festival of Arts and Creativity

Marketing Coordinator

Assisting Carnegie Hall with their web presence in a freelance capacity including email creation and updating Carnegiehall.org.

Carnegie Hall

Freelance eStrategist

Gained indispensable event planning and execution skills at NYC’s most adventurous arts organization.

Brooklyn Academy of Music

Special Events Intern

Responsibilities included but were not limited to:
- Contributed to Carnegie Hall's Social Media presence (Twitter, Facebook, YouTube, Blog). 
- Created and updated content on Carnegie Hall's website using Web Content Management software
- Development of a variety of e-blasts
- Social media and website monitoring using Google Analytics, HootSuite and Sprout Social 
- Provided research support for the eStrategy Director, reviewing digital trends and data on new developments in social media, mobile and tech industry

eStrategy Intern

The Jazz at Lincoln Center PR intern is given the opportunity to experience the media relations dimension of a large-scale, not-for-profit arts institution. Reporting to and assisting the entire Public Relations staff, the intern is an indispensable part of the Jazz at Lincoln Center PR team. 

Responsibilities included:
- Writing press releases and media alerts
- The 2011-2012 Season Announcement
- Planning press campaigns
- Managing press coverage
- Social media
- Administrative work

Jazz at Lincoln Center

Public Relations Intern

Reporting directly to the CEO, the Executive Assistant works year-round to manage the administrative flow of the Executive Office and acts as a Luminato ambassador on a daily basis in the office and at various special events.

Michelle Arbus