Michelle Arbus

Michelle Arbus is a marketing professional currently serving as the Director of Lifestyle Marketing and Publicity at Penguin Random House Canada.2 With a strong background in brand strategy, digital marketing, and social media, she focuses on using creative strategies and compelling content to achieve business results.1

Professional Experience

Michelle has demonstrated expertise in various aspects of marketing and communications:

Brand Strategy:: She specializes in developing and implementing effective brand strategies.1

Digital Marketing:: Michelle has a keen understanding of digital marketing techniques and their application in the publishing industry.1

Social Media:: She leverages social media platforms to enhance brand visibility and engagement.1

Content Creation:: Michelle emphasizes the importance of great content in achieving business objectives.1

Career Progression

Michelle's career has shown growth and diversification:

• She was recently on parental leave from her role at Penguin Random House Canada.2
• Prior to her current position, Michelle has accumulated over 12 years of experience in Analytics and Insights, showcasing her ability to navigate the complex world of data.3

Skills and Approach

Michelle is known for her:

• Strategic leadership in data and analytics3
• Passion for her work and industry3
• Creative approach to marketing challenges1
• Focus on achieving tangible business results through marketing efforts1

Michelle Arbus appears to be a well-rounded marketing professional with a strong blend of creative and analytical skills, making her well-suited for her role in lifestyle marketing and publicity at a major publishing house.