Michelle James

Senior Director specializing in Social, Creator and Culture Marketing

Michelle James is the Senior Director of Social, Creator & Culture at Peloton Interactive, a position she has held since October 2023. She has a robust background in marketing and community engagement, having previously worked at Meta (formerly Facebook) for over three years, where she served as the Director of Culture & Community Marketing for both Facebook and Instagram. Her roles at Meta also included being a member of the DEI Board and an Executive Sponsor of the REPRESENT Business Resource Group.1

Before her tenure at Meta, James held various leadership positions, including Vice President of Consumer Marketing at Fuse Media and significant roles at BET Networks, where she focused on 360 consumer marketing and brand strategy. Her early career included marketing positions at Time Inc. and BET Networks, where she developed her expertise in marketing and research.1

James is also recognized for her contributions to the industry, including being a member of the Advisory Committee for the Google Podcasts creator program and participating in initiatives like the American Influencer Awards.1 She is based in New York and has over 500 connections on LinkedIn.1

Experience

Senior Director, Social, Creator & Culture at Peloton Interactive, October 2023 - Present

Director, Culture & Community Marketing, Facebook and Instagram (FoA) at Meta, March 2022 - October 2023, DEI Board and Executive Sponsor of REPRESENT, A Business Resource Group at Meta, 2021 - 2023