Marta Mateu

Marta Mateu Vilalta is a seasoned professional in the tech and social media industry, currently serving as the Global Creative & Innovation Strategy Lead in the Global Business Group at Meta (formerly Facebook).1 Her career trajectory showcases a wealth of experience in creative strategy, marketing, and innovation across various roles at prominent tech companies.

Career Highlights

Meta (Facebook) Experience:: Marta has been with Meta since 2014, progressing through several key positions:

• Global Creative & Innovation Strategy Lead (December 2021 - Present)
• Rotation at Meta AI as Product Marketing Manager for Generative AI (July 2022 - February 2023)
• Global Creative Strategy Lead for Creative Systems at Instagram (August 2019 - December 2021)
• Global Creative Strategy Lead for Small & Medium Businesses at Facebook (July 2017 - August 2019)
• Senior Partner Marketing Manager and Partner Marketing Manager in Global Marketing Solutions (2014 - 2017)1

Previous Experience:: Before joining Meta, Marta held positions at:

• O2 (Telefónica UK) as a Strategist & Marketing Consultant
• HCD Learning in Shanghai as a Consultant in International Business Development
• PepsiCo as a Marketing Trainee in the Shopper Insights Department
• KPMG as a Summer Trainee in M&A Corporate Finance1

Education and Professional Development

Marta has pursued continuous learning throughout her career, obtaining certifications from prestigious institutions:

• D&AD certification in Art Direction for Digital and The Business of Ideas
• IDEO certification in Leading for Creativity
• Pratt Institute certification in Brand Design & Corporate Identity1

Achievements and Recognition

Her expertise has been recognized in various ways:

• Guest lecturer at New York University and Columbia University since 2019
• Jury member for CdeC Creative Instagram Awards since 2021
• Recipient of a One Show Pencil Award from The One Club for Creativity in 202113

Expertise

Marta is known for her insights into creative video strategies for social media. She has shared tips and best practices for creating standout videos in a mobile-first world, focusing on thumb-stopping content and effective audience engagement techniques.2

Marta Mateu Vilalta's diverse experience and continuous growth in the field of creative strategy and innovation make her a valuable asset in the rapidly evolving landscape of social media and digital marketing.