Michelle Holmes

Michelle Holmes is a seasoned marketing executive with over two decades of experience in marketing, branding, and advertising. She served as the Vice President of Marketing at the AT&T Performing Arts Center, where she oversaw all brand and marketing strategies, digital platforms, advertising and show promotion, public relations, and graphic design for over 1,000 entertainment shows annually.12

Prior to her role at AT&T Performing Arts Center, Holmes had an 18-year career at AT&T, where she held various leadership positions, including:

• Area Vice President of Marketing for AT&T Global Business Solutions
• Executive Director of Integrated Marketing and Brand Management in Global Corporate Marketing
• Spokesperson for AT&T's "It Can Wait" initiative to end texting while driving

Holmes played a key role in creating AT&T's brand organization and relaunching its repositioned brand following mergers and acquisitions.13

After her time at AT&T Performing Arts Center, Holmes joined SmartLinx as Vice President of Marketing in June 2022.13 Most recently, in February 2024, she was appointed as Executive Vice President and Chief Marketing Officer at Triumph Financial, Inc., where she oversees corporate marketing and communication for the company and its three brands: TriumphPay, Triumph, and TBK Bank.4

Holmes earned her BA in Communications and Journalism from Texas A&M University. Outside of work, she enjoys spending time with her two children, listening to music with her husband, and pursuing hobbies such as painting and cooking.2