Lehigh University College of Business

Brand and Digital/Integrated Marketing Executive

T. Rowe Price

VP / Brand Management

Brand Marketing and Communications Consultant

Collaborated across disciplines to shape the voice of the brand, created client outreach and marketing campaigns, and developed advertising and engagement programs
Advertising
-	Creation and implementation of integrated advertising programs translating goals into successful campaigns across all channels (print, digital, OOH, sponsorships, etc). Most recent digital campaign exceeded benchmarks with CTRs double the historical benchmark
Branded Content Distribution
-	Increased brand awareness and engagement (5X vs. AB’s traditional advertising) by introducing innovative approaches for amplifying reach and lifting brand voice
-	Implemented new technology for content distribution
Brand Management and Stewardship
-	Increased department efficiency by creating and implementing a campaign development process
-	Enforced brand consistency across all channels and platforms (internal/external) elevating awareness and improving customer/prospect/employee understanding of what AB stands for
-	Defined and managed brand architecture as well as developed, produced, and implemented brand communications frameworks

ALLIANCEBERNSTEIN LIMITED

VP / Head of Advertising and Brand Management

Managed development of OPEN’s brand positioning, strategy, communications platform and 360 activation plan
Brand Management and Marketing
-	Oversight of cross-functional team leading creation of go-to-market plan, development of advertising assets and employee education roll-out 
-	Extended the value of OPEN events and digital content by developing guidelines to help educate, inform, and drive consistency across the organization
-	Marketers Choice Award, 2014 Brand Innovator Nominee
Brand Growth
-	Increased OPEN’s digital footprint through online amplification of proprietary events
Metrics Driven Thought Leadership
-	Implemented and managed scorecard, used metrics and goals to drive business decisions

American Express

OPEN Brand Strategy and Innovation

Led a cross functional team in development of multi media advertising and overall campaign messaging for the American Express brand as well as product initiatives
Brand Launches and Campaigns
-	Developed differentiated strategies and led internal/external teams in development and implementation of 360 activation plans for US Brand campaigns and multiple card campaigns (Platinum, Bluebird, ZYNC, Cobrands: Starwood, JetBlue, Delta)
Digital and Social Efforts
-	Led development and execution of a go-to-market plan for a first of its kind Twitter partnership
-	Developed a unique digital experience that customized marketing messages based on social activity

U.S. Advertising and Brand Management

Managed strategic positioning, development of integrated 360 plans, creative development, and distribution
-	Accounts included Cotton Incorporated and Merck

Account Management

Managed strategic positioning, development of integrated 360 plans, creative development, and distribution
-	Accounts included: Wyeth, U.S. Bank, Coldwell Banker, P&G, and Kraft

Stephanie Atkinson