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Michelle Engel
Chief Product Officer at UserTesting
Michelle Engel is the Global Head of Partnership Marketing at Amazon Music, a role she has held since September 2022. In this capacity, she is responsible for the development, planning, and execution of brand partnership marketing programs. This includes leveraging data to create strategies that enhance the brand's narrative through innovative partnerships.1
Professional Background
- Previous Roles:
- Global Head of Partnership Marketing at Uber (July 2021 - September 2022): Managed strategic programming and brand partnerships in the U.S. market.
- Head of Brand Experience at Samsung Electronics America (December 2020 - July 2021): Led consumer-facing experiences, including digital creative and sustainability initiatives.
- Head of E-Commerce for Music and Entertainment at AT&T: Oversaw digital partnerships and app development.1
Skills and Expertise
Michelle has over 25 years of cross-industry experience, specializing in partnership management and talent-based programming. She is recognized for her ability to integrate data-driven insights with creative strategies, making her a trusted leader in the field. Her work has earned accolades, including recognition from Billboard Magazine as a 2019 Branding Power Player.1
Education
Michelle holds a Bachelor of Science in Journalism and Broadcast from the University of Florida.1
Her extensive experience across various sectors, including media and telecom, positions her as an expert in navigating the complexities of brand partnerships in today's dynamic market.
