Michelle Overall

Michelle Overall is a seasoned professional in the entertainment marketing and partnerships industry, currently serving as the Senior Vice President (SVP) of Entertainment Marketing & Partnerships at M Booth, an award-winning communications agency based in New York City.12

Professional Experience

Michelle joined M Booth in February 2017, where she leads the agency's Strategic Partnerships and Entertainment Marketing team.12 In this role, she is responsible for:

• Building strategic partnerships for the agency's consumer clients
• Focusing on entertainment, influencer, licensing, sports, and brand partnerships
• Heading up M Booth's entertainment marketing and sponsorships group
• Working with clients on entertainment strategy
• Pairing brands with spokespeople
• Securing film, TV, and music integration opportunities for clients

Career History

Prior to joining M Booth, Michelle's career included several notable positions:

• SVP - Talent, Licensing & Casting at Grey Group (2015-2017)
• Entertainment Marketer at starpower LLC (2010-2015)
• Vice President of Entertainment Marketing at Manning, Selvage & Lee (2008-2010)
• Director of Talent Negotiations at Ketchum (2000-2007)
• Executive Assistant at William Morris Agency (1998-2000)

Education

Michelle earned a Bachelor of Arts (B.A.) degree from Georgia State University (1995-1997), with a focus on Marketing, Journalism, and Public Relations.1

Expertise

Throughout her career, Michelle has developed expertise in:

• Entertainment marketing
• Strategic partnerships
• Talent negotiations
• Brand collaborations
• Influencer marketing
• Licensing
• Sports partnerships

Michelle Overall's extensive experience and leadership in entertainment marketing and partnerships make her a valuable asset to M Booth and its clients in navigating the complex landscape of brand-entertainment collaborations.