Michael Mercuri

Michael Mercuri is a key executive at SRAM, LLC, a prominent bicycle component manufacturer. Here are the key details about him:

Professional Role

Michael Mercuri currently serves as the Vice President of Marketing and Sales at SRAM, LLC.3 He is based in Chicago, Illinois, United States.3

Career at SRAM

Mercuri has had a long and distinguished career at SRAM:

• He was one of the six original founders of the SRAM brand, which launched its first products in 1987.1
• He previously held the position of Vice President of Product for 15 years.1
• In July 2016, he transitioned to the role of Executive Vice President.1
• As of June 1, 2017, Mercuri stepped down from his full-time executive vice president role.1
• He was elected to SRAM's board of directors in January 2017.1

Current Responsibilities

In his current role, Mercuri:

• Serves as an ambassador to the dealer community.1
• Works on developing a better understanding of how SRAM can support its dealer base.1
• Continues to be involved with the company as a board member.1

Skills and Expertise

Mercuri has a robust skill set that includes:

• Marketing strategy
• Sales management
• Product development
• Industry knowledge in bicycle components and accessories3

Industry Involvement

Beyond his role at SRAM, Mercuri is also involved in industry organizations:

• He serves as the Secretary on the Board of Directors for PeopleForBikes, a bicycle industry advocacy group.2

Michael Mercuri's long tenure and various leadership roles at SRAM, coupled with his involvement in industry organizations, demonstrate his significant influence and expertise in the bicycle component industry.