Christopher Zigmont

Christopher Zigmont is a seasoned professional in the cycling and outdoor industry with nearly 40 years of experience.1 He is currently the Founder of The Alternate Route, LLC, a company based in Exeter, New Hampshire.23

Career Highlights

Throughout his career, Zigmont has held various leadership positions in prominent companies within the cycling industry:

• Global Road Brand Director at SRAM, LLC (2012-2018)1
• Partner at Lifeboat Events, LLC (2008-2012)1
• President & CEO of Pedro's Incorporated (2008-2010)1
• Managing Director at Swix Sport USA, Pedro's Brand (2006-2008)1

Current Roles

As of 2024, Christopher Zigmont holds the following positions:

• Founder of The Alternate Route, LLC (2020-present)5
• Principal Consultant at Zigmont Marcom (2018-present)5
• Freelance Brand Advisor based in Exeter, NH (2018-present)1

The Alternate Route, LLC

The Alternate Route was created by Zigmont to:

• Share amazing places to ride through their FieldTrips™ program
• Provide bicycle service and maintenance
• Help customers find cycling gear3

Expertise and Contributions

Christopher Zigmont brings a wealth of experience to the cycling industry:

• Launched some of the most historic and successful products in cycling1
• Expertise in consumer engagement, experiential marketing, PR, and digital media strategy1
• Managed budgets ranging from thousands to over $10 million1
• Held roles from retail store manager to Tour de France mechanic1

As of September 2024, Zigmont was actively seeking new opportunities in the industry.4