Product Marketing and Brand Strategy Leader

The Alternate Route, LLC

Founder

Deepening your customer connections, developing your brand, and strategic planning for your next product cycle are at the core of our work. Our holistic approach to your brand  takes in your functional strengths of product, channel and distribution, positioning, and marketing communication. We can take you to launch, develop your strategic partnership opportunities, as well as map out your product life cycle marketing plan.

Zigmont Marcom

Principal Consultant

A consulting project, responsible for leading the North American business development and brand growth strategy for the company’s two business units, SHIFT Active Media and Play Sports Network, including new client development, client PR and Marcom strategy development, consulting on content, the calendar, and talent, and facilitating the growth of operations in North America.

Play Sports Group

Business Director, North America

Global Brand Director – Responsible for global brand and product marketing strategy for the
company’s three road cycling brands. Lead strategic planning for global marcom team, sports
marketing, and PR as well as cross-functional coordination with product and sales teams. Lead
with key contributions to critical sales and share growth, driven by world-class product launches,
experiential marketing, and social media drive, delivering company’s best ever road product
revenue result in 2017 and 2018.

SRAM, LLC

Road Brand Director

Partner, cofounder and chief marketing officer of this boutique event house. Lifeboat Events answered the need for affordable media launch opportunities for cycling industry brands and created an inclusive, mid-summer retailer product camp, leveling the playing field among industry brands. Created $1 million revenue property and near $1MM valuation in less than three years.

Lifeboat Events

Partner

About Pedro’s:  
Pedro’s is a Wilmington, Massachusetts, USA based supplier of high quality bicycle tools, lubricants and care products created with a focus on sustainability. Pedro’s products have been helping champions reach the podium at events ranging from the World Championships to the Tour de France since 1989. To learn more, visit www.pedros.com

Pedro's Incorporated

President & CEO

Mavic USA

Director of Sales and Marketing, USA

Tune Corp/ Power-Tap

Director, Sales and Marketing

USA ­ Responsible for all areas of marketing and communications for
             the company's MAVIC cycling brand, including media relations, public relations, advertising,
             sales tools and documents, trade shows and field promotions as well as budgeting &amp; planning,
             neutral race assistance program, and athlete relations

             · Grew US sales from 2.5MM to 11MM. Co-wrote and executed company's sales programs,
             helping surpass sales objectives three years running. Managed product launches in the North

Christopher Zigmont