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Michael Gauld
Vice President/Group Director leveraging a hybrid background in both multi-capability Client Leadership and Holistic Search Strategy
Michael Gauld is a highly driven and optimistic marketing professional with over 15 years of experience in digital marketing.
He has managed clients and campaigns of various sizes, including small start-ups, local businesses, mid-sized companies, and Fortune 500 companies.
Michael is a Google AdWords Certified Professional and specializes in the development, implementation, and management of integrated cross-channel online marketing strategies.
His experience includes leading diverse teams of SEO experts and Paid Search specialists, overseeing strategy for clients' performance marketing campaigns.
He has worked across a wide range of industries such as Consumer Goods, Travel/Hospitality, Financial Services, Insurance, Software, Health Care, Animal Health, Retail, Pharmaceuticals, Education, and QSR/Food Services.
Michael Gauld enjoys data mining, insights development, and implementation, with hands-on experience in agile environments collaborating across multiple departments for effective product lifecycle execution.
He studied for his Bachelor's degree at The University of Connecticut and has held various roles in reputable organizations like Digitas North America, iProspect, Dextrys, and The Nearhome Network.