Coral Sandoval

Digital Acquisition - Growth Marketing - Paid Media - Head of Growth - Director of Digital Marketing
Summary
Coral Sandoval is a driven marketing professional with a strong background in paid media encompassing various platforms such as paid social, display, affiliate, native, email acquisition, video, connected TV, and search. She holds a balanced creative and analytical mindset and utilizes emerging technologies to achieve effective results.
Her expertise lies in managing and growing large scale budgets with a performance marketing full-funnel approach. Coral's experience spans across different sectors including B2B, B2C, ecommerce, lead generation, CPG, beauty, skincare, financial services, real estate, and SMB.
Coral is well-versed in digital marketing strategies, paid media campaigns, direct response initiatives, performance marketing, digital demand creation, user acquisition, and growth strategies. She has showcased strong leadership skills with experience in managing direct reports and implementing cross-channel marketing tactics to drive revenue and maximize ROI.
Her skillset includes proficiency in various analytics tools and metrics such as ROI, ROAS, CPA, conversions, LTV, CAC, AOV. Coral is data-oriented and excels in developing and implementing digital strategies, along with demonstrating strong written and oral communication abilities. She is a problem solver, goal-oriented individual with expertise in media mix optimization, A/B testing, KPI analysis, and budget management.
Coral Sandoval's background includes working with popular platforms like Facebook, Pinterest, Twitter, Instagram, DataXu, DV360, DBM, DoubleClick Bid Manager, GDN, Media Math, Oath, Brightroll, Taboola, DCM, Campaign Manager, and Trafficking. She is also experienced in ad verification tools such as DoubleVerify and IAS.
She pursued her education by studying a Bachelor of Business Administration with an emphasis on Marketing and a minor in Mathematics from Loyola Marymount University, College of Business Administration. Coral has held various positions in distinguished organizations including Head of Growth at Your Super, Director of Digital Acquisition at eharmony, Director of Display & Paid Social at The Search Agency, Senior Digital Marketing Manager at The Proactiv Company, and Digital Marketing Manager at Guthy - Renker, among others.