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Michael Cahan
Senior Vice President, Americas @ Crimtan - Intelligent Lifecycle Marketing
Professional Background
Michael Cahan is a distinguished digital executive who brings over two decades of extensive experience in driving success across complex sales and strategy initiatives within Fortune 1000 companies. With a robust background that includes over 11 years in management roles, Michael has proven himself as a natural leader, adept at orchestrating cross-platform operations and collaborating effectively across various functional groups. His impressive track record highlights his ability to manage high-performing, data-driven sales teams by fostering an environment of motivation, accountability, and empathy. Michael's exceptional ability to envision the "big picture" enables him to anticipate market needs and align his strategies accordingly, making him a pivotal figure in the rapidly evolving digital landscape.
Education and Achievements
Michael's academic foundation has played a crucial role in shaping his career. He pursued his Juris Doctor (JD) degree at New York Law School, where he acquired a deep understanding of legal frameworks that often intersect with business and digital media. Prior to law school, he earned a Bachelor's degree from the University of Wisconsin-Madison, further solidifying his diverse educational background. This combination of legal and business education provides Michael with a unique perspective on the implications of technology, marketing, and sales strategies in today’s digital era.
Throughout his career, Michael has held several prestigious positions that have further cemented his reputation as a leader in sales and customer success. Currently, he serves as the Senior Vice President of Sales & Customer Success for the Americas at Crimtan, a company specializing in Intelligent Lifecycle Marketing. His role involves leveraging advanced data strategies to enhance customer engagement and drive revenue growth by delivering exceptional marketing solutions.
Prior to his current position, Michael excelled as the Vice President of Enterprise Sales (North America) at ADARA, Inc., where he played a key role in developing account strategies that resulted in substantial growth. His other positions at ADARA include Vice President of Major Accounts and Vice President of Platform Solutions, reflecting his versatility and capability to drive results in various aspects of the organization.
Michael also served as Vice President of Platform Sales at ChoiceStream and as Director of Platform Sales at MediaMath, where he honed his expertise in digital platforms, real-time bidding, and optimization. His leadership experience extends to the Chicago Tribune Media Group, where he was the Director of Mobile Sales & Strategy, combining traditional media insight with cutting-edge technology to redefine consumer engagement.
Beyond executive roles in leading companies, Michael founded and led ICON Sports & Entertainment Marketing, LLC, showcasing his entrepreneurial spirit and his dedication to innovation in sports marketing. His work includes a strong focus on data-driven strategies and consultative sales approaches that have successfully built relationships and delivered results.
Expertise and Specialties
Michael Cahan specializes in various aspects of digital sales and marketing, including Data as a Service (DaaS), Software as a Service (SaaS), and team management. His capability extends to areas like consultative sales, business development, negotiation, programmatic advertising, and digital media optimization. This expertise ensures that he is well-equipped to tackle the challenges posed by the fast-paced digital landscape.
With a strong understanding of CRM and personalization, Michael emphasizes the need for businesses to create tailored experiences for their clients, allowing companies to thrive through enhanced customer relationships. His focus on team-building ensures that the teams he leads are not only highly skilled but also equipped with the motivation necessary to achieve their collective goals. Michael’s ability to inspire his teams through empowerment and accountability has been a hallmark of his management style, contributing to the success of every initiative he has embarked upon.
In addition to his roles within individual companies, Michael has been involved with the Revenue Collective, further extending his network and influence within the industry. His commitment to continuous learning and sharing knowledge positions him as a thought leader among peers and emerging executives in the digital space.
Michael Cahan's contributions to digital marketing and sales continue to make a substantial impact within leading organizations. His career trajectory speaks volumes about his dedication, skill set, and vision in steering companies towards sustained growth and competitiveness in the digital marketplace.