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Michael Broda
Founder/Group CEO bei EIG AG
Michael Broda is a prominent figure in the esports industry, currently serving as the Founder and CEO of the Esports Innovation Group (EIG). Originally from Cologne, Germany, he has built a significant career in both finance and esports, transitioning from investment banking to entrepreneurship in the tech space.
Career Overview
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Early Career: Broda began his professional journey at Commerzbank Cologne, where he worked as an investment banker focusing on financial markets and derivatives. By 2002, he had advanced to a top management role as CFO of CE Wood, a wood processing company in the Czech Republic with substantial revenues and a large workforce.1
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Entrepreneurship: In 2006, he founded Delta Capital, an investment holding company that focused on distressed assets and startups. This venture allowed him to invest in various companies, including those in the esports sector. Notably, he took over esports.com as CEO, which was later sold to Pro7/SAT1 Media Group, a major media entity in Europe.12
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Current Role at EIG: Under his leadership, EIG aims to innovate within the esports ecosystem by creating engaging user experiences that integrate gaming with brand loyalty. The company focuses on developing technologies and strategies that enhance monetization opportunities within the gaming community.23
Educational Background
Michael Broda holds degrees in banking and finance, as well as an MBA in strategic management. His educational foundation has equipped him with the skills necessary for navigating both financial and technological landscapes.1
Contributions to Esports
Broda's work at EIG involves leveraging insights into digital infrastructure and data analytics to foster growth in the esports industry. His initiatives aim to create sustainable business models that benefit both gamers and brands by enhancing engagement through gamified experiences.23
In summary, Michael Broda is a key player in the esports industry, combining his background in finance with a passion for gaming to drive innovation and growth through EIG.
