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Michael Craddock
Co-Founder & CEO at Kairos Group
Michael Craddock is a prominent figure in the influencer marketing and gaming industry. Here's an overview of his background and achievements:
Career Journey
Michael Craddock co-founded Kairos Group in July 2015 and has since served as its CEO.12 His journey began as a passionate gamer and successful YouTuber, which laid the foundation for his transition into the business world.1
Entrepreneurial Ventures
Under Craddock's leadership, Kairos Group has evolved into a global gaming media company comprising multiple entities:
- Kairos Media: A creative social agency offering services like social strategy, creative strategy, paid media, influencer marketing, and content production.2
- Turopium Sports and Entertainment: A global talent management agency for creators.2
- Kyma Media: A social-first publisher focusing on sports and gaming content on Instagram.2
Background and Expertise
Craddock's experience in the gaming and content creation industry includes:
- Working as a content specialist for Crytek
- Freelance writing for Red Bull, primarily covering eSports and gaming content
- Streaming on platforms like Twitch and MLG
- Collaborating with major brands such as Renault, Xbox, Activision, EA, and Ubisoft for promotional work2
Industry Recognition
Craddock's success in the influencer marketing space has been notable:
- He was one of the first in the UK to establish a niche in influencer marketing.1
- Kairos Group has been recognized as one of the fastest-growing creative social agencies in the UK.2
- Craddock and his co-founder have been named in the 30 under 30 list.2
Current Focus
As of 2024, Craddock continues to lead Kairos Group, focusing on innovative approaches in influencer marketing, including exploring AI tools for content localization and addressing challenges in the creator economy.1