Michael Heina

Michael Heina is an accomplished strategic business leader with extensive experience in the esports and gaming industry. He served as the International Sector Director for Esports and Gaming at YouGov from October 2021 to September 2022.1 In this role, he focused on driving growth in the esports and gaming vertical, expanding sales into new markets and sectors, and cultivating key sales accounts.1

Throughout his career, Heina has held several notable positions:

Career Highlights

• Senior Director Client Partnerships at Otark GmbH (July 2024 - Present)1
• CEO and Founder of MHC, a consultancy specializing in sales strategies and client engagement in sports, gaming, and esports (April 2023 - Present)1
• Commercial Lead DACH + Benelux at Shalion (January 2024 - July 2024)1
• Chief Commercial Officer (CCO) at Shikenso Analytics (October 2022 - March 2023)1

Expertise

Heina's areas of expertise include:

• Developing innovative marketing strategies
• Building and managing high-performance teams
• Executing brand localization
• Managing key partnerships
• Leveraging data-driven insights for market expansion and customer engagement

Academic Involvement

In addition to his corporate roles, Heina has been actively involved in academia:

• Lecturer at Hochschule für angewandtes Management (September 2020 - Present)1
• Lecturer at IST-Hochschule für Management / ESB Europäische Sponsoring Börse (April 2012 - Present)1

Michael Heina is known for his strategic approach to business, his ability to drive growth and innovation, and his expertise in building global partnerships.1 His diverse experience in the esports and gaming industry has made him a valuable asset in various leadership roles throughout his career.