Michael Heina

Michael Heina is a seasoned professional offering profound consulting, analytics, and insights with a focus on the commercial aspects of the esports industry.

He is keen on establishing connections with individuals within the esports sector, as well as those outside the industry interested in learning more about esports and Nielsen.

Michael pursued his education by studying for a Masters in Sociology at the University of Münster.

His career has seen him hold key positions in reputable organizations such as YouGov, where he served as the International Sector Director for Esports and Gaming.

Prior to his role at YouGov, Michael was involved in lecturing at institutions like Hochschule für angewandtes Management and IST-Hochschule für Management/ESB Europäische Sponsoring Börse.

He also boasts an impressive tenure at Nielsen, where he held various roles including Head of Esports International for EMEA, APAC, and LATAM, as well as Senior Consultant at Nielsen Sports.

Before Nielsen, he gained relevant experience in market research and consulting at Repucom in roles ranging from Senior Manager to Junior Research Consultant.

Michael's academic background and professional journey reflect a deep understanding of sociology, market research, and program management, honed through positions like Research Associate and Programmer at the Westfälische Wilhelms-Universität Münster.