Mia Skotte

Mia Baglo Skotte is a digital marketer specializing in Conversion Rate Optimization (CRO) at Schibsted, a prominent media group based in Norway. She has been actively involved in enhancing customer experiences and retention strategies, particularly in her role at Aftenposten, a leading Norwegian newspaper under the Schibsted umbrella.

Professional Background

• Current Role: Mia is the Head of CRO for Schibsted/Aftenposten, where she focuses on improving user engagement and reducing churn rates among subscribers. Her initiatives have led to significant increases in subscriber retention, demonstrating her effectiveness in applying data-driven marketing strategies to real-world challenges.1
• Previous Experience: Before her current position, she worked as an Experiment Specialist at Schibsted from November 2020 to October 2022, where she honed her skills in digital marketing and user experience optimization.2

Achievements

Mia has been instrumental in implementing changes to the cancellation process for Aftenposten, making it more user-friendly. This approach not only simplified the user journey but also increased the number of subscribers retained during cancellation attempts by 50%.1 Her work reflects a commitment to consumer-centric practices and innovative marketing solutions.

Contact Information

Mia can be reached via her professional email at mia.baglo.skotte@schibsted.com, and she maintains an active presence on LinkedIn under the username miabagloskotte.23