Mia Lehmkuhl Libby

Mia Libby is the Senior Vice President of Enterprise at The Wall Street Journal (WSJ), where she leads an advertising solutions team focused on providing strategic advertising options to clients. She has been in this role since November 2022, bringing extensive experience from previous positions, including roles at Gawker Media and other media organizations.13

In her current position, Libby emphasizes the importance of nuanced approaches to brand safety in advertising. She argues against overly conservative strategies that limit advertisers' reach and engagement, advocating for a more balanced view that allows brands to run ads adjacent to quality journalism without fear of negative repercussions.1

Libby is also noted for her active engagement in discussions around media ethics and brand safety, highlighting the need for brands to feel secure in associating with reputable news sources like WSJ.2 Her professional background and insights into the advertising landscape make her a significant figure in the media industry.