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Katie Bantz Weber
SVP, Commercial Strategy and Head of Financial Services at Wall Street Journal | Barron's Group
Katie Weber is a senior executive at Dow Jones, holding the position of Senior Vice President of Commercial Strategy and Head of Financial Services for The Wall Street Journal, Barron's, and MarketWatch.21 In this role, she is responsible for leading creative solutions and overseeing commercial strategy for the financial services sector.21
Professional Background
Katie Weber has established herself as a prominent figure in the media and advertising industry. Her expertise lies in developing innovative advertising strategies, particularly in the realm of digital and social media marketing. At The Wall Street Journal, she has been instrumental in expanding the publication's video advertising initiatives, including participation in LinkedIn's Wire Program.1
Key Responsibilities and Achievements
- Video Monetization: Weber has been at the forefront of WSJ's efforts to monetize video content across various social platforms, including LinkedIn, Snap, and YouTube.1
- Strategic Leadership: She plays a crucial role in extending WSJ's content and commercial opportunities across different platforms while maintaining selectivity about which platforms to engage with.1
- B2B Focus: Weber emphasizes the importance of connecting advertising efforts to business outcomes and ROI, particularly given WSJ's B2B-oriented clientele.1
- Innovation in Advertising: Under her leadership, WSJ has explored new avenues for advertising, including the use of LinkedIn's Wire Program to extend video-specific elements of ad campaigns.1
Industry Recognition
Katie Weber is recognized for her strategic acumen and creative approach to advertising solutions. She has been described as a "brilliant strategist" who is "remarkably creative" and able to stay ahead of projects.3 Her insights on advertising trends and strategies are sought after, as evidenced by her speaking engagements and media mentions.4
Contact Information
For professional inquiries, Katie Weber can be reached through her work email at katie.weber@dowjones.com.5
Katie Weber's LinkedIn profile can be found under the username katie-bantz-weber-79891a3, reflecting her professional presence and network in the industry.3
