Melissa Huerta

Director of Growth @ Bathing Culture - Senior Growth Marketer & E-commerce Professional - Specializing in Consumer Goods (CPG)

Melissa Huerta is a dedicated and results-driven Director of Growth with 9 years of marketing and customer-focused work experience. She is a creative thinker with a track record of successfully implementing marketing strategies to boost revenue and enhance customer engagement.

Her specialties span various areas including Go-To-Market Strategy, Email Marketing, Content Strategy & Marketing, SEO (Search Engine Optimization), CRO (Conversion Rate Optimization), Web design & A/B testing, Copywriting, Messaging & Positioning, Product Marketing and Management, Social Media Strategy, Marketing Strategy, Leadership, Digital Marketing, Management, Advertising, Online Marketing, Online Advertising, Research, Event Management, Project Management, Community Outreach & Development.

Melissa Huerta pursued her Bachelor's degree in Sociology/Global Development at California State University, Chico. Throughout her career, she has held key positions in renowned organizations such as Director of Growth at Bathing Culture, Senior Ecommerce Marketing Manager at BAGGU, Marketing Manager at Lumo Bodytech, Customer Experience Manager at Lumo Bodytech, Operational Excellence Lead at Google, and Executive Director at A Helping Hand.