Cody Bailey

Cody Bailey is a results-driven marketing executive with over 20 years of experience in increasing sales and market share through leading cross-functional teams in developing integrated marketing strategies for renowned brands like McDonald's, Six Flags, FedEx Office, and more.

With a hybrid background in brand development, data science, and digital technology, Cody has helped shape omni-channel marketing and communications strategies for various global brands.

Known for his collaborative leadership style, Cody is dedicated to solving customer-centric problems and making a meaningful impact.

His expertise lies in managing cross-functional teams, focusing on digital and product strategies, overseeing multi-million dollar P&Ls, content development, marketing, and audience engagement.

Cody excels in marketing automation, demand generation, email marketing, search engine optimization, web analytics, and digital media planning and buying.

His key areas of knowledge span across digital marketing, e-commerce and mobile strategy, social media strategy, content marketing, brand journalism, business strategy, and user experience.

Additionally, Cody is experienced in customer experience strategy, integrated marketing, digital advertising, programmatic buying, customer persona development, CRM, consumer behavior, and loyalty program design.

Cody's technical skills include proficiency in HTML, CSS, PHP, mySQL, various CMS platforms, web analytics tools like Google Analytics and Adobe Analytics, and advertising platforms such as Google AdWords, Facebook Advertising, and Twitter Advertising.

He is also well-versed in marketing automation tools like Marketo, Eloqua, and Hubspot, alongside email marketing platforms like MailChimp and Constant Contact.

Cody Bailey holds an MBA from Texas Christian University - M.J. Neeley School of Business and a BS in Economics from The University of Texas at Arlington.

Throughout his career, Cody has held key positions like Chief Operating Officer at Distribion, Chief Strategy and Operations Officer at Medium Giant, and other senior leadership roles at Moroch, ShareRocket, and various media organizations.