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Abhishek Tiwari
📌 With a customer-centric mindset- I transform products into meaningful solutions. Driving innovation for Brand & Product Management
Abhishek Tiwari is a Senior Product Manager at Ideal Standard MENA with over 15 years of experience in product marketing, product management, business analysis, corporate communications, and PR. He holds a Masters in Mass Communication and an MBA in Marketing, which has equipped him with expertise across various industries including travel, ceramics, fittings, bathing, wellness, and furniture.
In his role at Ideal Standard MENA, Abhishek has been instrumental in creating a cannibalization-free clean product line-up that meets bottom-line objectives. He serves as a pivot between sales, marketing, and operations, ensuring transparency in the entire product lifecycle and product roadmap.
Abhishek's extensive skill set includes:
- Agency Management
- B2B/B2C/B2G Business Development
- Budgeting & Allocation
- Corporate Brand Development
- Digital, Social Media & Email Marketing
- Go-to-market strategy development
- Market research
- Product & Trade Marketing
- Project and Brand management
- Process development and improvement
He has completed various certificate courses to enhance his professional development, including Pricing Strategy Optimization, Business Analysis, Retail Management, and Social Media Marketing.
Abhishek's achievements have been recognized with several awards, including Best Website, Best Social Media Strategy, and Best Consumer Engagement Strategy. He maintains his own website and blog, and has published articles and white papers.
Abhishek Tiwari joined Ideal Standard MENA as Senior Product Manager in November 2022.2 His LinkedIn username, "abhishektiwari-awardwinning," reflects his accomplishments in the field.1
