Melissa Craig

Melissa Craig is a highly experienced E-commerce and Financial Services executive with a track record spanning over 18 years in digital product marketing leadership roles, encompassing the launch and growth of disruptive digital-first start-ups, as well as leading digital transformation programs within a global corporate environment.

With a keen focus on delivering superb customer experiences and driving digital commercialization through a blend of creativity, data-driven insights, and cutting-edge technology, Melissa stands out as a seasoned growth accelerator with extensive digital proficiency.

She brings to the table a mix of entrepreneurial acumen, excelling in steering both start-up ventures and navigating complex global organizations through matrix management, leveraging her rich background of cross-border, regional, and local market expertise.

Melissa holds a Bachelor's degree in Professional Communications, having studied at RMIT University in Singapore.

In terms of her professional journey, Melissa has held key positions at renowned organizations, including Head of Digital and Innovation - Wealth and Personal Banking at HSBC Singapore, Group Head of Digital Channel - International Wealth and Group Head of Digital Channel - Wealth and Insurance at HSBC Retail Banking and Wealth Management, among others.

Her career has also seen her serving as the SVP Marketing, Regional Head of Brand Management and Communications at Lazada Group, General Manager for the Singapore market at Zuji, and taking on roles such as Regional Senior Marketing Manager at Zuji and Account Manager at M&C Saatchi Singapore.

Through her diverse experiences, Melissa Craig has demonstrated a remarkable ability to drive growth, enhance digital strategies, and lead teams in the dynamic realms of E-commerce and Financial Services, making her a well-rounded professional with a wealth of expertise to offer.

Her skill set encompasses digital innovation, product marketing, customer experience optimization, strategic leadership, global market insights, and a strong foundation in communication and brand management.

Melissa Craig continues to be an influential figure in the digital landscape, blending her entrepreneurial spirit with corporate finesse to deliver impactful results and drive success in the ever-evolving realms of digital commerce and financial services.