Melissa Caldwell

Melissa Caldwell is a Data-Driven Marketing Executive with a strong track record of 15 years leading cross-functional teams in B2C businesses, particularly in Energy, Climate Tech, and Financial Services.

She excels at simplifying complex data and concepts for consumers and setting clear growth strategies, with a focus on team building, strategic planning, and brand development.

With experience from start-ups to established corporations, Melissa holds an MBA from the Kellogg School of Management and a Bachelor's degree in Economics, Public Policy, and Political Science from the University of Virginia.

Her previous roles include Chief Marketing Officer at Renew Home, Chief Customer Officer at OhmConnect, VP of Growth & Performance at OhmConnect, and various leadership positions at Capital One.

Melissa's expertise covers a wide range of areas such as B2C marketing, climate tech marketing, fintech marketing, data analysis, analytics, team building, recruiting, fundraising, customer acquisition, user engagement, project management, product development, customer experience, and integrated marketing campaigns.

She is passionate about understanding consumer behavior, leading diverse teams, and driving businesses towards better outcomes through digital marketing and brand strategies.

Melissa's professional journey encompasses a diverse range of roles that have honed her skills in leadership, strategic planning, and customer-centric marketing approaches.