Melissa Reinking

Melissa Reinking is a Brand and Digital Marketing Leader known for her strong track record of delivering value in the consumer ecommerce sector. She is passionate about crafting consumer-centric experiences and is adept at driving growth, whether in established brands or start-up ventures. With a data-driven approach, she has successfully managed complete P&L responsibilities and excelled in marketing mix optimizations.

Melissa's expertise spans across a wide range of areas including Digital Marketing, Marketing Strategy, Brand Marketing, eCommerce Marketing, Media Mix Management, Customer Experience Marketing, CRM Strategy, Consumer Research, Product Innovation, and more. Her skill set also includes Website UX/UI, Mobile Marketing, Project Management, Market Analysis, Channel Management, and Product Development.

Education-wise, Melissa Reinking holds a Master of Business Administration (M.B.A.) with a focus on Leadership & Managing Organizational Change from Pepperdine University, The George L. Graziadio School of Business and Management. She also pursued a Bachelor's Degree in Business with a concentration in Finance & Operations Management and minors in Economics & International Business from the University of Delaware.

In terms of professional experience, Melissa has served in leadership roles such as Chief Revenue Officer + GM at Liveli, Chief Marketing Officer at bioClarity, Director of Partner Marketing & Brand Management at FTD, Sr. Director & Head of ProFlowers Marketing at FTD, VP Marketing at HSBC, and more. Her career highlights include successfully transforming brands, driving strategic initiatives, managing P&L effectively, and excelling in various aspects of marketing and business development.

Melissa Reinking is a collaborative, resourceful, and decisive leader who is dedicated to helping teams deliver their best work. Her background in both corporate giants and startup environments showcases her adaptability and expertise in driving results across diverse business settings.