Melissa Chu

Melissa Chu is a seasoned marketing professional with over 15 years of experience in the beauty, fashion, and luxury industries.1 She is currently the Founder of MC Consultancy, as well as holding several other positions.1

Professional Experience

Melissa's career highlights include:

• Co-President and Vice President of Marketing at SiO Beauty (July 2022 - Present)1
• Senior Director of Marketing at skyn ICELAND (March 2021 - September 2021)1
• Director of Integrated Marketing Travel Retail Worldwide at The Estée Lauder Companies Inc. (March 2018 - March 2020)1
• Founder and CEO of RUMI X (January 2015 - December 2018)1
• Global E-Commerce Manager at The Peninsula Hotels (January 2014 - January 2015)1
• Various roles at LVMH, including Online Project Manager and Senior Assistant Project Manager (October 2006 - February 2013)1

Skills and Expertise

Melissa is described as a creative, data-driven omnichannel marketer.1 Her experience spans across multiple aspects of marketing, including:

• E-commerce
• Digital marketing
• Global marketing and communications
• Integrated marketing

Education and Certifications

Melissa holds a bachelor's degree, though the specific institution is not mentioned in the provided information.1 She also has an RYS-200 Yoga Certification from Yoga Alliance, issued in December 2014.1

Languages

Melissa is a native English speaker and has professional working proficiency in Cantonese, as well as conversational skills in Mandarin.1

Additional Information

Melissa is currently a member of Chief, an organization for executive women, since March 2023.1 Her diverse background in both established luxury brands and entrepreneurial ventures demonstrates her versatility and expertise in the marketing field.