Melissa Baratta

Melissa Baratta is the Senior Vice President at Alloy, where she leads the HealthIT practice group. In her role, she focuses on developing and implementing integrated public relations (PR) and marketing campaigns specifically for clients in the tech-enabled healthcare solutions sector.12

Professional Background::

• Before joining Alloy, Melissa served as Senior Vice President and Healthcare Lead at Affect, Inc., where she was responsible for PR and marketing strategies tailored to technology and healthcare clients.13
• She has also held significant roles at Ricochet Public Relations, including Managing Director, overseeing agency operations and managing key client accounts in healthcare and technology.1
• Early in her career, she worked as a reporter and in various public relations roles, including as VP of Publicity for the International Association of Business Communicators - NY Chapter.1

Education:: Melissa holds a Master of Arts (MA) degree in Communications, Culture, and Technology from Georgetown University. She also earned a Bachelor of Arts (BA) in Communications Arts, Public Communication, and Journalism from Ramapo College of New Jersey.1

Certifications:: She has completed several certifications, including:

• "Strategy and Innovation Masterclass with Nathan Furr" (WOBI, May 2022)
• "Hubspot Inbound Marketing Certification" (HubSpot Academy, July 2020)
• "HBA Honored Volunteer" (Healthcare Businesswomen's Association, December 2018) .1

Melissa Baratta's extensive experience and educational background make her a prominent figure in the fields of PR and marketing within the healthcare technology sector.